Course Date & Time

  • 17th June - 28th June

  • The live sessions start at 10am Standard Eastern Time

  • Network of Customer Success Managers. Exclusive and limited group SaaS, Tech and Subscription Businesses.

What you will master in this program

  • NRR breakdown

  • Prioritization

  • Goal Discovery Framework

  • Objection Breakthrough Formula

  • Orchestration

  • Turnarounds

  • Brainstorming Framework

Weekly Schedule and Time Input

We recommend to set aside about a total of 3 - 3.5 hours distributed over the week.

Agenda

The Retention Program is designed to equip you with the skills and tools necessary to reduce churn rates, increase expansion, and ultimately improve Net Revenue Retention.


Over the course of this program, we will cover a range of topics, including customer behavior and psychology, identifying and measuring key retention metrics, implementing effective retention strategies, and using data to inform decision-making. You will gain practical, hands-on experience in implementing impactful retention playbooks.


Throughout the program, we will provide you with a variety of resources to support your learning, including a comprehensive playbook, frameworks, templates, planning tools, and scenarios. You will have the opportunity to learn hands-on and practice these skills in real-world situations.


The first part of the program will focus on NRR breakdown and prioritization. You will learn to understand and measure the key metrics that impact your business, and prioritize your efforts to address areas with the greatest potential for impact.


During the second part of the program, we will provide frameworks such as the Goal Discovery Framework, Objection Breakthrough Formula, Orchestration, Turnarounds, and Brainstorm Framework. These frameworks will enable you to develop effective retention strategies that resonate with your customers.


By the end of the program, you will have developed a deep understanding of customer behavior and psychology, and be equipped with the skills and tools necessary to build and implement impactful retention playbooks. The Retention Program provides an unparalleled opportunity for you to enhance your professional development and drive meaningful outcomes for your customers and your business. You will receive a comprehensive playbook, frameworks, templates, planning tools, and scenarios to help you practice and build your own playbook to reduce churn rates, increase expansion, and ultimately improve Net Revenue Retention.


Course curriculum

  1. 1
    • Welcome & Overview

    • Course Start survey

    • Concepts & Common Definitions

    • Monday - Pre-recording: NRR Breakdown

    • Monday - Pre-recording: Prioritization

    • Monday - Pre-recording: Goal Discovery

    • Monday - Pre-recording: Objection Breakthrough

    • Additional Material: Orchestration

    • Additional Material: Orchestration Framework

    • Tuesday - Live session

    • Wednesday - Scenario Week 1

    • Thursday - Live session

    • Friday - Quiz Week 1

  2. 2
    • Monday - Pre-recording: Success Potential

    • Monday - Pre-recording: Brainstorming framework

    • Monday - Pre-recording: At-Risk Analysis

    • Fit, Success Potential and Alignment Worksheet

    • Brainstorming framework template

    • Tuesday - Live session

    • Wednesday - Scenario Week 2

    • Thursday - Live session

    • Friday - Quiz Week 2

Speakers

Lincoln Murphy

Lincoln Murphy is a world-renowned growth architect, consultant, author and speaker. As one of the earliest evangelists for Customer Success, Lincoln was invited to co-author the book on Customer Success.

Johan Nilsson

Johan Nilsson is a Swedish technology entrepreneur. He has a long background building SaaS-companies and is presently the CEO & founder of Startdeliver, a next generation Customer Success Software.